Google’s preferred sign-in method

Google wants users to use a prompts-based 2-Step Verification sign-in instead of the SMS two-factor authentication. This is partly because the National Institute of Standards and Technology disqualified the latter from its list of preferred authentication methods. Curious why? Security was the main concern. According to Google, “This is being done because SMS text-message verifications […]

How to create engaging content

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps: Identify what’s […]

How useful are Google Posts to SMBs?

Google Posts was originally intended for the candidates of the 2016 presidential election. After a couple of months, Google decided to release it to a handful of local companies and it quickly gained popularity since then. These are the main driving factors behind its widespread acceptance. What they can do Google Posts basically allow users […]

Four Facebook features for your business

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free […]

How 5G data will change VoIP

In this digital age, mobile connectivity is a top priority for personal and business users alike. 5G, or fifth-generation wireless systems, will change not only people’s daily routines but also the way small- and medium-sized businesses operate. Here are three main ways that 5G will change VoIP for SMBs. Improved video conferencing The major factor […]

Marketing your SMB with Pinterest

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true. Here are some pointers to keep […]

What to look for in a VoIP distributor

VoIP (Voice over Internet Protocol) is changing the way small- and medium-sized businesses communicate. Due to VoIP’s affordability and efficiency, VoIP distributors are selling these feature-rich phone systems like hot cakes. But before deciding to purchase one, you need to make sure your VoIP distributor has the chops your business is looking for. Highly-trained technical […]

Make your SMB stand out on social media

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out. These […]

Ugly websites cost your business big time

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website no-no’s, that could end all chances of establishing a relationship and […]

Five tips to prevent VoIP eavesdropping

With the recent headlines on cyber attacks via Voice-over-Internet-Protocol (VoIP) eavesdropping, the safety of your communication systems is clearly at risk. As cyber criminals constantly find new ways to infiltrate your business, now might be the right time to implement the proper defenses for your VoIP phone systems. Get the ball rolling with these following […]