Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

Why Google now prioritizes mobile searches

Google recently made changes to its search tools to prioritize mobile searches over web searches. Why has Google done this and what does this mean for businesses and users? Get the answers by reading on. Google search works by using ‘bots.’ These bots are responsible for trawling through the web and sorting and categorizing websites […]

Increase your company’s reach with Google Posts

A Google Post is content that promotes your business’ services, announcements, offers, events, product updates, or any content for free. This tool provides many promising benefits for your business. Here’s what you need to know. What they can do Google Posts allow users to communicate directly in the search results. This differs from the Knowledge […]

Monitor your business with Google Alerts

Business technology evolves rapidly that more and more customers are turning to those that can deliver products and services fast. Business owners have Google to thank for creating an avenue to monitor web content so you don’t miss out. Smart businessmen leverage this tool to also monitor their businesses and their competitors. Read to learn […]

Tips on how to best use G Suite

Your business may be already using G Suite, Google’s powerful productivity and collaboration platform. But while your staff may already be familiar with apps such as Gmail, Calendar, Hangout, Docs, Sheets, Slides, and more, the following tips will help them make the most of G Suite apps. Monitor past activities in Google Docs Google Docs […]

How to manage Google reviews

Getting Google reviews for your business has never been more important. Consumers are scouring the internet for online reviews to help them in their purchase decisions, and Google’s new search algorithm is designed to lead people to high-quality products and services.   How Google changed search results Google now automatically aggregates and includes online reviews […]

Battle of the VoIPs: Hangouts or Skype?

IDG Enterprise says that businesses worldwide spent $3.5 billion on video conferencing apps in 2016. That’s a lot but also money well spent, especially if it helps with your employees’ productivity and collaboration. Some of these video conferencing apps are Hangouts Meet and Skype for Business. These tools share a lot of calling and video […]

4 Tips to improve your SMB’s Google indexing

Getting your site at the top of Google’s search results is invaluable for generating conversions and entire industries have sprung up around making this happen for you. Hiring an SEO expert is definitely a worthwhile consideration, but in the meantime here are four simple tricks for moving your website up the Google ladder. Make sure […]