5 Tips to keep your business afloat during the COVID-19 crisis

Businesses across the globe have been hit hard by the COVID-19 pandemic. Many have been forced to close their doors, some only temporarily, but countless others for good. With experts saying there’s no guarantee of a rapid economic recovery, it’s important that you reassess and redefine your business strategy and buckle down for more storms […]

Remote working: Will it be the new norm?

Flexible work setups have often been the subject of debate — employees want the option to work away from the office at least some of the time, but many businesses value well-founded methods and processes. Will the world’s largest work from home experiment change that? Enforced flexibility A pandemic is one of the most socially, […]

COVID-19’s huge impact on businesses

The coronavirus pandemic is affecting individuals and businesses worldwide. As COVID-19 continues to spread, the private and public sectors are exerting great efforts to cope with present and future challenges. This includes leveraging technology resources. Here are some of the ways the pandemic will impact technology use. Increased reliance on communications technology The need for […]

How virtual reality helps small- and mid-sized business

Virtual reality (VR) has many benefits. Its immersive sensory experience is being applied in healthcare, gaming and entertainment, fashion, the military, and the media, just to name a few. Small- and mid-sized businesses are no exception, as this technology is changing how they normally do business in wonderful ways. Create your own VR prototypes With […]

Market your business effectively with Twitter

If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s […]

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

Is your Office 365 environment secure?

Microsoft’s Office 365 is one of the most powerful business productivity tools today. This cloud-hosted suite lets users work anywhere and collaborate easily. Although it’s undoubtedly useful, Office 365 may present a few security challenges that businesses must address. Vulnerabilities in SharePoint Businesses typically use SharePoint Online and on-premises SharePoint sites to store sensitive data […]

How to improve your online presence

The 21st century has ushered in a lot of technological advances and has given businesses new ways to reach customers. Using numerous platforms and tools, buyers can now interact with different companies and their products. To make a positive impression online, be sure to do these. Be seen on search results In his book on […]