If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s […]

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

Microsoft’s Office 365 is one of the most powerful business productivity tools today. This cloud-hosted suite lets users work anywhere and collaborate easily. Although it’s undoubtedly useful, Office 365 may present a few security challenges that businesses must address. Vulnerabilities in SharePoint Businesses typically use SharePoint Online and on-premises SharePoint sites to store sensitive data […]

The 21st century has ushered in a lot of technological advances and has given businesses new ways to reach customers. Using numerous platforms and tools, buyers can now interact with different companies and their products. To make a positive impression online, be sure to do these. Be seen on search results In his book on […]

If you’re thinking about replacing a server for your small business, then that probably means your company is experiencing success and is starting to grow. That’s great news. But is it really time to invest in a new one? Or does waiting too long risk slowing your business down? Either way, it’s important to consider […]

Collaboration, file sharing, and data management are made easier with Office 365. You can use its apps anytime, anywhere, and on any device, but do you really need all the features of the fully fledged subscription plan, or is a smaller package a better fit for your business? We’ve provided a list of the different […]

If you’re itching to switch your old phone system to Voice over Internet Protocol (VoIP), you may be overwhelmed by the number of choices of distributors available. Many of them claim to be “the best” or “world-class” — but are they really? Can they meet your business needs? Before you choose a VoIP distributor, consider […]

While many IT providers tout the revolutionary benefits of the cloud, very few address the security aspect of it. The fact is, when you’re using a cloud service, you’re moving information out of your hands and into a third party. So doesn’t it make sense to take precautions? Dropbox alone has had the accounts of […]