Be prepared for disasters: Business continuity planning for SMBs

A major crisis can happen to any business, at any time, so it’s important to be prepared for when things go wrong. One way to do this is by creating a business continuity plan (BCP). In this blog post, we will discuss the importance of having a BCP and how it can help you keep […]

Avoid these 5 common IT investment mistakes

Investing in new technology is a great way to drive business growth. For instance, purchasing new servers can boost your employees’ ability to multitask and their productivity, while subscribing to a project management solution can help everyone meet their deadlines. However, you can only enjoy these business benefits if you avoid the following mistakes when […]

The advantages of using a cloud-based OMS

In today’s business world, having a cloud-based OMS can give you a big advantage. The cloud offers many benefits, including the ability to access your data from anywhere, scalability, and cost savings. A cloud-based order management system (OMS) is a great choice for eCommerce businesses. Read on to learn more about the advantages of using […]

Boost staff efficiency with these tips

Employee efficiency refers to the ability of a worker to do their job effectively using the resources available to them. Increasing efficiency can have a direct impact on productivity, as maximizing their time and effort at work can lead to them completing more tasks.. In this article, we’ll talk about what you can do to […]

How to protect your business from hurricanes

In 2021, the United States experienced one of the most active storm seasons on record, upsetting businesses already dealing with a pandemic. For companies without a good disaster recovery plan, the consequences were devastating. This is why your business should have a hurricane disaster recovery plan. What is a hurricane disaster recovery plan? A hurricane […]

Why virtual reality is a good investment for your business

Virtual reality (VR) is often thought of as a gaming technology. However, VR can do much more than provide entertainment. For instance, it has the potential to revolutionize the way businesses operate and interact with their customers. In this blog post, we will discuss the reasons why VR is a worthwhile investment and how it […]

Marketing automation: Is it worth it for SMBs?

Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue. Read on to find out the game-changing benefits of marketing automation solutions. 1. Automatic follow-ups Keeping […]

Data backup solutions your business needs

No one likes to think about losing data. But whether it’s due to cyberattacks, disgruntled employees, human error, equipment failure, or natural disasters, a data loss incident is always possible. The best way to avoid losing valuable customer and company information is to have a reliable backup solution. Here are some solutions for your consideration. […]

What is email automation and what are its benefits?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email […]

7 Types of video content to boost your marketing campaigns

More and more businesses are using video marketing to achieve their marketing goals. In fact, the Content Marketing Institute said that video will be the top investment for marketers in 2022. If you too are interested in creating effective videos, you first need to know the different types of video content that will help you […]